I loved a recent post on TechCrunch, which explores the Web 2.0 phenomenon and human laziness… and what should logically happen when these two are thrown into the same e-pot… I’ve been experimenting and trying to build good communities for the past 4-5 years and almost always it is waning use and interest that dictates [...]

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Social Networking and Social Media sites are part of the whole Travel 2.0 euphoria…and marketers are scrambling for pole position when it comes to reaching a maximum number of eyeballs. However, the social media and networking sphere is not without its problems and criticisms. The first problem, of course is the low ROI on such [...]

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The Travel 2.0 revolution is having an impact on booking behaviour… studies now state that online user reviews of travel and hotel products have considerable pull on the consumer and may even be more important than pure pricing based decisions as observed in the past.
In a survey this year, Yahoo Travel found that 61 percent [...]

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