The first tv advert by WAYN (Where Are You Now) giving us a glimpse at the true commercial potential of social networking sites, which have grown into various niches and are often big hits or bad misses. About WAYN: WAYN (an acronym for Where Are You Now?) is a social networking website with a goal to unite travellers from around the world. WAYN has top 2000 in Alexa Internet traffic ranking and was launched in May 2003 after two of its founders came up with the idea to connect people based on their location whilst having a few beers in their local pub. It grew from 45,000 to 4.1 million members in one year (to April 2006) and now has over10 million members. WAYN was initially launched as a paid service (register for free, pay for interaction). In April 2007, it opened interaction to all members, though some functions remain available only to VIP members (e.g. turning off advertising).