by Jitendra Jain, HoteleMarketer.com

Following on from the earlier articles, Back to the Future: Meet the hotel guest of 2020 (September 2008) 5 Future Developments that will revolutionize Online Hotel Marketing (October 2008), here are some thoughts on the role of Choice in successful Hotel Marketing of the future. I presented these ideas at the recent Distribution and Pricing Conference in Abu Dhabi…

As we mature into the Web 2.0 world and slowly inch our way to a more Semantic web, technology has made collaboration, connectivity and finding what you want easier than ever possible before. Combine available technology with the challenges posed by the Recession and the timing for a Revolution of “Choice” is absolutely perfect!

Today, hotel guests have the option of various online tools that aid transparency, search and booking. However the research and booking process can still be pretty clunky and fragmented. I believe we need to move beyond the era of Search and Booking Engines to building superior “Experience Engines”.

Continue reading the article here: The new era of Hotel Experience Marketing – Choice is the new King, All hail the King