Researchers say that the internet is the very encapsulation of ‘one-to-one’ marketing and, as such, gives a hotel the ability to establish enduring relationships with individual customers. But others think that internet will encourage disloyalty with the comparability with the competitions’ offering is ‘just a click away’.
Would really be ‘virtual contacts’ build a good business […]

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Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels: Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all […]

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Web Page Optimization at Sheraton Doha: As it is a known fact that while eCommunications evolve, internet has become a mainstream media outlet used frequently throughout the day. Studies show that the web is the leading medium at work and second leading medium at home behind the television. The ease of communicating being provided by […]

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An amazing video creation by Michael Wesch, called “The Machine is Us/ing Us” that tracks (visually) the development of content on the Internet, specifically the World Wide Web from HTML to the seperation of content and form…to the social media phenomenon of today, where the ‘machine’ is using us learn…and is essentially…US!

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This video takes users through a basic understanding of the Web 2.0 phenomenon - not great but a decent start to understanding the concepts behind the idea.

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The first tv advert by WAYN (Where Are You Now) giving us a glimpse at the true commercial potential of social networking sites, which have grown into various niches and are often big hits or bad misses. About WAYN: WAYN (an acronym for Where Are You Now?) is a social networking website with a goal […]

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Cognizant of the fact that we are now in an era of revolution and phenomenal changes, it is true, one may say, that the world has continually changing even the fundamental movement of transmitting thought, i.e., communication. An instance on this movement is the electronic commerce (eCommerce) which has evolved technically from telephone, fax, and […]

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I loved a recent post on TechCrunch, which explores the Web 2.0 phenomenon and human laziness… and what should logically happen when these two are thrown into the same e-pot… I’ve been experimenting and trying to build good communities for the past 4-5 years and almost always it is waning use and interest that dictates […]

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Social Networking and Social Media sites are part of the whole Travel 2.0 euphoria…and marketers are scrambling for pole position when it comes to reaching a maximum number of eyeballs. However, the social media and networking sphere is not without its problems and criticisms. The first problem, of course is the low ROI on such […]

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The Travel 2.0 revolution is having an impact on booking behaviour… studies now state that online user reviews of travel and hotel products have considerable pull on the consumer and may even be more important than pure pricing based decisions as observed in the past.
In a survey this year, Yahoo Travel found that 61 percent […]

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