Social Networking and Social Media sites are part of the whole Travel 2.0 euphoria…and marketers are scrambling for pole position when it comes to reaching a maximum number of eyeballs. However, the social media and networking sphere is not without its problems and criticisms. The first problem, of course is the low ROI on such [...]

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The Travel 2.0 revolution is having an impact on booking behaviour… studies now state that online user reviews of travel and hotel products have considerable pull on the consumer and may even be more important than pure pricing based decisions as observed in the past.
In a survey this year, Yahoo Travel found that 61 percent [...]

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With the discussion raging about Web 2.0 applications in the hospitality, travel & tourism industry (with hotels slowing catching on), the subject of much enthusiasm in the Travel 2.0 game now seems to be Video! Moving beyond the original Travel 2.0 phenomenon (e.g.TripAdvisor, which now features over 6 million user reviews on hotels, destinations and [...]

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Definition of Web 2.0: Web 2.0, a phrase popularized by the first Web 2.0 conference in 2004, refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users. O’Reilly Media titled a series of conferences around the phrase, [...]

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