The Travel 2.0 revolution is having an impact on booking behaviour… studies now state that online user reviews of travel and hotel products have considerable pull on the consumer and may even be more important than pure pricing based decisions as observed in the past.
In a survey this year, Yahoo Travel found that 61 percent […]

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With the discussion raging about Web 2.0 applications in the hospitality, travel & tourism industry (with hotels slowing catching on), the subject of much enthusiasm in the Travel 2.0 game now seems to be Video! Moving beyond the original Travel 2.0 phenomenon (e.g.TripAdvisor, which now features over 6 million user reviews on hotels, destinations and […]

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